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Jiwon Lee

Director of CSR Dep.

2019 - Joined 22nd Inc.

2020 - CI Wellness Council Chair

2021 - Led FONG#2021 Campaign

2020 Hand Sanitizer Donation

2020 Hand Sanitizer Donation to Yeon-su Community Center

22nd x CIRS Charity Concert

22nd x CIRS Charity Concert to support the out-aged orphans at Love Beyond the Orphanage

FONG Campaign at National Assembly

22nd x Chairman Song from the Democratic Party @South Korean National Assembly

FONG#2021 Campaign

FONG#2021 Campaign

Concert at Arts & Crafts Charity Market

Concert at Arts & Crafts Charity Market @G-tower to Support the Foreign Workers in Songdo

22nd x YG

22nd x YG Entertainment for FONG#2021 Campaign Collaboration

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S.E.S Eugene with FONG#2021

Korean actress (former member of an idol group S.E.S) Eugene participated in the FONG campaign that was initiated by 22nd F&B.


For Our Next Generation

Vision of the Project

22nd Inc. works not solely for the company’s profit but mainly to create a better society in the future. To this end, we hold our annual ‘For Our Next Generation’ donations. This project was started in the hope of reducing social polarization so that people living in different parts of the world are given the equal opportunity to achieve their dream. 

For Our Next Generation (FONG) 2021

COVID-19 Relief Fundraiser

78% of the profit from this headwear business will be donated for those suffering from COVID-19.

Please click the button below for more information!

How to participate in the FONG#2021 campaign

"For us, for our society, and for the coming 22nd century"


STEP 1: Buy a hat

STEP 2: Authentication of campaign participation through SNS

  • Please upload a picture of you wearing a FONG hat on your social media.

    • (Please take a photo to show the 22nd logo and the wording of the chin!)

  • Please include a brief description of the campaign, along with a photo, and a short text to encourage others to participate.

  • Please use the hashtag #FONG2021 #For_Our_Next_Generation #22nd.

  • Tag @22ndofficial.

  • Lastly, please include a link to the hat buying site so more people can participate in the FONG campaign!

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Special Event: Appreciation for Participation

  • A few of the FONG campaign participants will be randomly selected and will be given either a cap with a celebrity signature or a Starbucks gift card. 

    • Cap with a celebrity signature - 3 FONG campaign participants
      Starbucks gift card (10,000 KRW) - 10 FONG campaign participants